Podcast Growth Hacks with Mics to Millions: Discover How to Build, Grow, and Monetize Your Dream Health & Wellness Podcast

The hard truth about podcasting with 1.7M TikTok followers with KC Davis | Ep 64

This bestselling author and viral TikTok star doesn’t chase downloads, and (spoiler alert) that’s the secret of her success.
 
KC Davis is the host of Struggle Care, a show that offers compassionate, practical advice for anyone dealing with mental health challenges, chronic illness, or tough life seasons. She’s also the author of the Amazon bestseller How to Keep House While Drowning, with over 200,000 copies sold, and has another powerful book, Who Deserves Your Love?, on the way.
 
In this episode, you’ll learn:
-Why a massive TikTok following doesn’t guarantee podcast success—and how KC deals with that reality-Her top-performing episodes and what makes them so resonant with her audience-How she subtly converts social media followers into loyal podcast listeners (hint: it’s all about value, not promotion)-The ethical challenges of monetizing a mental health podcast—and the ad strategy that lets her sleep at night-Why she rarely markets her podcast directly and how she uses creativity, not consistency, to drive growth-Her refreshing take on podcasting as a slow burn—and why she’s okay with eventually winding it down
Whether you're a podcaster with a small but mighty audience, or a creator with a big following looking to expand into long-form content, KC’s insights on authenticity, creative freedom, and sustainable growth will stick with you long after the episode ends.
⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!
✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/
🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/podcastguesting/
💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/
Connect with KC: 
Website: https://www.strugglecare.com/
TikTok: https://www.tiktok.com/@domesticblisters
Instagram: https://www.instagram.com/strugglecare
Podcast: https://episodes.fm/1643931456
 
If you enjoyed this, you might also like our previous episode:
Creating relatable & authentic podcast content with EJ and Tarah Kerwin | Ep 40
https://shorturl.at/5G2iW
💌 Questions or want to say hey? Reach us at sam@podwritten.com

Spicing up your approach to podcasting for long-term success with Tara Garrison | Ep 63

Burnout is real! But it doesn’t have to be the end of your podcasting story.
If you’re feeling burnt out and the excitement of podcasting fading, you’re not alone. In this episode of Mics to Millions, we’re joined by Tara Garrison, host of Inside Out Health, a top 1% podcast with over 21,000 monthly downloads.
Tara pulls back the curtain on what it really takes to stay in the podcasting game long-term, and how she went from feeling uninspired to rebranding, reigniting her creative spark, and building a podcast that supports both her mission and her business.
Whether you’re just starting out or feeling the mid-journey slump, this episode is packed with refreshing honesty, tactical gems, and mindset shifts to help you stay aligned and excited behind the mic.
In this episode, you’ll learn:
 
-How Tara overcame podcast burnout and reconnected with her “why”
 
-The exact mindset shift that changed how she showed up to record
-Why solo episodes became her secret weapon for deeper connection and conversion
-How she upgraded her podcast branding and video production to match the show’s value
 
-Tara’s approach to guest selection, and the pitches that immediately get rejected
-Why she doesn’t force guests to promote and still grows her show organically
 
-How she uses her podcast as a living resource for clients and an authority-builder for her brand
⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!
✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/
🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/podcastguesting/
💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/
Connect with Tara: Instagram: https://www.instagram.com/coachtaragarrison Website: https://www.taragarrison.com/ Podcast: https://episodes.fm/1468368093
💌 Questions or want to say hey? Reach us at sam@podwritten.com

Using mindful marketing to boost your podcast growth with Andréa Jones | Ep 62

Marketing your podcast shouldn’t feel like shouting into the void while burning yourself out in the process.
 
In this episode of Mics to Millions, we’re joined by Andrea Jones, host of the Mindful Marketing Podcast, founder of the social media agency OnlineDrea, and a prominent voice behind a movement that encourages creators to scroll less, connect more, and grow sustainably.
 
With a track record of helping 4,000+ students through her Mindful Marketing Lab, Andrea brings a refreshing, intentional approach to online visibility, without the hustle, burnout, or constant comparison.
 
In this episode, you’ll learn:
- What mindful marketing really means, and how it can transform your relationship with social media.
 
-Why Andrea recommends time-based posting goals (like “spend 1 hour on Threads”) instead of content quotas, and how that shift reduces burnout.
 
-How she went viral (70K+ views) with a raw, unfiltered moment featuring her 3-month-old baby, and why authentic content often outperforms polished content.
 
-The difference between signature content (your podcast) and supporting content (social snippets, reflections), and how to use both to build a consistent and aligned brand.
 
-Why Andrea encourages podcasters to ditch the “shoulds,” narrow their focus to just 1–2 platforms, and create from a place of alignment. not pressure.
 
-Her favorite tools like Airtable, Metricool, ChatGPT, and Gemini for analyzing what’s working and building a smart, data-backed content plan.
 
-How Andrea’s client, Dr. Anna Cabeca, used mindful marketing and smart outsourcing to grow her health podcast and business, without trying to do it all.
If marketing feels exhausting, overwhelming, or like a full-time job you didn’t sign up for, this episode is here to show you a better way. One rooted in clarity, strategy, and actually enjoying the process.
⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!
✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/
🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/podcastguesting/
💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/
Connect with Andrea: Instagram: https://www.instagram.com/onlinedrea Website: https://onlinedrea.com Podcast: https://episodes.fm/1390672198
💌 Questions or want to say hey? Reach us at sam@podwritten.com

Boost visibility, increase engagement, and secure leads on LinkedIn with Richard van der Blom (Part 2) | Ep 61

We’re back with part two of our deep dive into LinkedIn growth strategies with Richard van der Blom! 
 
If you haven’t already, be sure to listen to part one, where we covered LinkedIn’s three pillars for success, how to optimize your content strategy, and the biggest mistakes to avoid on the platform.
 
In today’s episode, we’re going even deeper into LinkedIn’s algorithm and engagement tactics, including:
-Why hashtags no longer boost reach but still matter for SEO and event tracking.
-The best times to post for maximum engagement (and why consistency beats frequency!).
-How to use polls as a powerful lead generation tool.
-The role of visuals in your content strategy and what types of images drive the most engagement.
-The secret to increasing dwell time and why it matters for LinkedIn’s algorithm.
-How to engage strategically before and after posting to boost visibility.
-The impact of scheduling posts and how to work around the reach limitations.
 
Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍
 
✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/
 
Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/
 
💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/
 
Connect with Richard: 
Personal Website: https://www.richardvanderblom.com/
Just Connecting Website: https://www.justconnecting.nl/en/
LinkedIn: https://www.linkedin.com/in/richardvanderblom/
Wait list to buy the new report: https://www.richardvanderblom.com/algorithm-insights-waitlist/
 
❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com.

Boost visibility, increase engagement, and secure leads on LinkedIn with Richard van der Blom (Part 1) | Ep 60

LinkedIn isn’t just a professional networking platform, it’s a powerful lead generation tool when used correctly.
 
If you’ve ever wondered why some people seem to dominate LinkedIn while others struggle to gain traction, today’s episode is for you.
 
Our guest is Richard van der Blom, founder & CEO of Just Connecting Hub, a renowned LinkedIn strategist, and the creator of the LinkedIn Algorithm Insights Report with over 5 million downloads. He’s trained over 300K professionals and worked with 1,000+ companies to refine their LinkedIn strategies for maximum impact.
 
In this episode, you’ll learn:
-How Richard’s LinkedIn Algorithm Insights Report became a must-read for professionals worldwide.-The three pillars of LinkedIn success: personal brand optimization, content strategy, and engagement strategy.-How to leverage LinkedIn’s algorithm for growth and avoid common mistakes.
Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍
 
✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/
 
Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/
 
💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/
 
Connect with Richard: 
Personal Website: https://www.richardvanderblom.com/
Just Connecting Website: https://www.justconnecting.nl/en/
LinkedIn: https://www.linkedin.com/in/richardvanderblom/
Wait list to buy the new report: https://www.richardvanderblom.com/algorithm-insights-waitlist/
 
❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com.

Outsourcing your podcast marketing? Know this first, with Krystal Proffitt | Ep 59

"If someone else can do it better, faster, or cheaper, let them." In episode 53, JJ Virgin, host of the top 0.5% Well Beyond 40 podcast, made a strong case for outsourcing. 
 
But what happens when outsourcing hinders your podcast’s success? 
 
Today’s guest is Krystal Proffitt, podcast coach, content strategist, and host of The Proffitt Podcast. She joins us to share a fresh perspective, offering must-hear advice for budding podcasters looking to hire talent. 
 
In this episode, you’ll learn:
Why outsourcing marketing too soon can hurt your podcast’s growth.
The biggest mistake podcasters make when engaging their audience—and how to fix it.
How to efficiently plan and manage your podcast workflow using the PREP-EM Method.
The role of AI in streamlining content creation and podcast management.
How to avoid burnout while staying consistent with your podcasting efforts.
 
Got a minute? We’d love a review! ⭐⭐⭐⭐⭐
Visit Apple Podcasts and Spotify to leave us a review and make our day 😍
 
✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help:https://podwritten.com/services/https://podwritten.com/
 
Get your free guide to get yourself booked as a guest in 4 weeks here:https://podwritten.com/podcastguesting/
 
💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/
 
Connect with Krystal:
Website: https://www.krystalproffitt.com/
 
If you enjoyed this, you might also like our previous episode:
Converting listeners into clients using the 3P method with Joe Sanok | Ep 11
https://shorturl.at/dZgc1
 
Launching an internship program for your podcast with Marnie Dachis Marmet & Stephanie May Potter | Ep 44
https://shorturl.at/x2hfK
 
❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com.

Is your cover art hurting your podcast? Here’s what I found | Ep 58

Too many podcasters, including myself, choose their cover art based on aesthetics or trends without considering the deeper impact of design choices. 
 
In this episode, I break down what I’ve discovered about effective podcast cover art, how subtle design decisions influence audience perception, and whether you should include your face on your cover.
 
I also share insights from my own experiment on rebranding my podcast and how it impacted my conversion and retention rates. Tune in to discover how small design changes can make a big difference in your podcast’s growth!
 
In this episode, you’ll learn:
How the positioning of text can impact your podcast’s branding and appeal
The pros and cons of following popular design trends
The debate over including your face on your podcast cover art
How color psychology influences listener behavior
How to track whether your cover art is actually working
 
Got a minute? We’d love a review! ⭐⭐⭐⭐⭐
Visit Apple Podcasts and Spotify to leave us a review and make our day 😍
 
✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help:https://podwritten.com/services/https://podwritten.com/
 
Get your free guide to get yourself booked as a guest in 4 weeks here:https://podwritten.com/podcastguesting/
 
💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/
 
Resources & Links:
Vote for your favorite cover art design: https://forms.gle/u7rjdNgXT6zUXTyQA
 
Connect with me on Instagram, LinkedIn, or Email: 
https://www.linkedin.com/in/samuelbrakeguia/
https://www.instagram.com/sambguia/
sam@podwritten.com
 
Episode 51: Podcast Marketing Tips to Drive Organic Growth and Secure Clients 
https://shorturl.at/VbF8D
https://shorturl.at/TgnSF
 
The State of Business Podcasting 2024 Report: https://www.linkedin.com/pulse/new-podcast-data-just-dropped-megan-dougherty-vnojc
 
Jeremy Enns’ Lower Street Media Webinar: https://www.youtube.com/watch?v=Ms5mFA1XN2M&t=1s
 
❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com

Stop trying to reach new listeners. Do THIS instead with Harry Morton | Ep 57

Most podcasters think growth is all about marketing. But what if only focusing on promotion is actually holding you back?
 
Today we’re joined by Harry Morton, founder and CEO of Lower Street, a global podcast agency that has worked with brands like Pepsi, BCG, and HPE.
 
In this episode, you’ll learn:
How to define your ideal listener (and why it’s crucial for success).
The biggest mistake podcasters make when trying to grow—and what to do instead.
Why the first 30 seconds of your episode can make or break listener retention.
The right way to approach podcast guesting to attract the right audience.
How to balance SEO with engaging, human-first content.
 
Got a minute? We’d love a review! ⭐⭐⭐⭐⭐
Visit Apple Podcasts and Spotify to leave us a review and make our day 😍
 
✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/
 
Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/
 
💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/
 
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/harrymorton/
Lower Street: https://lowerstreet.co/
 
❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com

Emerging podcast marketing trends + my advice on how to maximize their impact | Ep 56

Discover top marketing trends in this quick solo episode ▶️
Today, I share my opinion on marketing trends from the recent blog post – Podcast Marketing and Publishing: What’s IN and What’s OUT for 2025 – co-authored by Lauren Passell and Arielle Nissenblatt. 
I share my own thoughts, and offer actionable strategies to take these trends even further for maximum podcast growth.
What you’ll learn in this episode:
-Why asking guests to drop full interviews on their own feed is OUT—and what to do instead-The big cover art mistake that could be making your podcast look unprofessional-How to use split-episode collaborations the right way for audience engagement-Why LinkedIn is becoming a must-use platform for podcasters—and how to leverage it for growth
Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ 
Visit Apple Podcasts and Spotify to leave us a review and make our day 😍
 
Get your free guide to get yourself booked as a guest in 4 weeks here:
podwritten.com/podcastguesting
 
✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help:
https://podwritten.com/services/
https://podwritten.com/
 
Get your free guide to get yourself booked as a guest in 4 weeks here:
https://podwritten.com/podcastguesting/
 
💡 For additional tips:
Check out our blog: https://podwritten.com/blog/
Follow us on Instagram: https://www.instagram.com/podwritten/
❤️If you have questions or just want to say hi, drop us an email at info@podwritten.com 
 
Check out our past episode with Lauren here: 
https://shorturl.at/zN9fw
 
Read the full blog post here:
https://shorturl.at/L5HkB
 
👉 Connect with Lauren:
https://tinkmedia.co/
https://x.com/laurenpassell
https://www.linkedin.com/in/lauren-passell/
https://podcastthenewsletter.substack.com/
https://podcastmarketingmagic.substack.com/
 
👉 Connect with Arielle:
https://www.linkedin.com/in/arielle-nissenblatt-90348356/
https://www.instagram.com/ariellethisandthat/
https://www.ariellenissenblatt.com/
https://x.com/arithisandthat

The mindset shift new podcasters need to build a top 0.5% podcast with Ella Lucas-Averett | Ep 55

Thinking like an amateur will keep you stuck as an amateur. Thinking like a pro will take you to the top. 
In today’s episode of Mics to Millions, we’re joined by Ella Lucas-Averett, host of On Air with Ella, a show ranked in the top 0.5% of podcasts. With over 25,000 monthly downloads and a podcasting career spanning back to 2015, she shares hard-earned wisdom on podcast growth, audience engagement, and standing out in the crowded health and wellness space.
In this episode, you’ll learn:
How podcasting has evolved since 2015 and why standing out today requires a clear brand, strategic engagement, and high-quality content.
The secret behind Ella’s strong listener relationships—how she transitioned from email engagement to meaningful Instagram DMs.
The biggest lessons learned from taking an 18-month podcasting hiatus and how she successfully rebuilt her audience from scratch.
Why she believes good interviewing is a skill that requires intentional editing and pacing to maximize listener value.
Her unique marketing strategies, from local newspaper ads to business cards with QR codes, and how non-traditional advertising can help podcasters reach new audiences.
The importance of overcoming fear of visibility and why she didn’t actively promote her own podcast for eight years.
If you’re looking for insights from a seasoned podcaster who has successfully navigated the ups and downs of the industry while maintaining authenticity, this episode is for you!
Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍
✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/
Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/
💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/
Connect with Ella Lucas-Averett: Instagram: https://www.instagram.com/onairwithella Website: https://www.onairella.com/
❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com